Is it time to reset conventional wisdom regarding wedge selection? -Part 2-

In the last issue, we talked about how you should focus not on absolute spin performance, but on "does it always produce the spin you expect?" I would like to talk about another uncomfortable point: "It is a waste of time to choose a wedge by giving priority to the value of the angle of the stance.
This time, I would like to talk about another uncomfortable point, which is that it is a waste of time to select wedges by giving priority to the value of the angle of the stance.


Is low-vance wedge difficult?

When was the low-vance wedge genre established...
When wedges were commonly included in iron sets, the Sw was a helpful club that was easy to use in bunkers, and when the trend toward strong lofts began to progress and the loft of the Pw was in the 40-degree range, clubs called the Then, clubs called W, Aw, Gw, P/S, etc. appeared between Pw and Sw, and simply the performance to fill the distance difference between Pw and Sw came to be demanded. After that, I feel that the clubs gradually evolved and changed into clubs specializing in handling bad lies close to Sw and clubs specializing in approach performance that can easily carve out a pitch of distance more than Pw.
Further changes occurred, and wedges were created as a series of wedges only, and even as a series of wedges with loft notation instead of number notation, the so-called single-piece wedge as we know it today.
Until then, wedges were all clubs that specialized in helping functions, such as clubs that specialized in getting out of bunkers or clubs that specialized in rolling, as typified by chippers.
It was professional golfers who actively adopted these single-purpose wedges, and they were transformed into various types of performance to meet the demands of various players. A major element of this change was mainly in sole performance, with clubs being created to suit those who used the sole aggressively and those who preferred a sole that did not get in the way at various angles of incidence.

The high-spin wedge was the first to appear on the scene. These high-spin wedges, depending on the sharpness of the scoreline and the performance of the ball at the time, were compatible with those with a strong sole performance, so the number of models with a strong vance effect increased. The early low-vance wedges were created for professionals who did not follow this trend and preferred a model with a weak vance effect that made it easier to hit a variety of shots rather than spin performance.
And because the people who used these low-vance wedges were skilled in wedge work at the time, wedges that incorporated their opinions often had sharp performance, and as a result, the impression that low-vance wedges were difficult became firmly established.


Low Vance ≠ Smaller Vance Angle

So what does low-vance mean in the first place?
I would describe it as having a "low-vance effect". I don't simply say that the angle of the vance is small. However, it is commonly accepted that they are synonymous in the current wedge selection process.
It is a bit difficult to describe, but it is a "one dimensional" view to evaluate the strength of the Vance effect only in terms of the Vance angle. The angle is ambiguous in terms of what it is in relation to, and in the end it is judged by whether it is too much or too little. In the end, we end up judging the angle based on whether it is too much or too little. Since we cannot reach the original performance in this way, I would like you to at least imagine the cross-section of the wedge and judge its wedge-shaped condition from a "two-dimensional" perspective.
By looking at the cross section, we can determine the difference in width and thickness of the sole, whether the sole is flat or round, and whether the ground contact position is in front or behind. Furthermore, is the contact position front or back? The angle of the sole is also important. The angle, for example, you can see that the wedge angle is the same for a loft of 56 degrees with 8 degrees of advance and for a loft of 60 degrees with 12 degrees of advance.
Even though it may be difficult to understand how these performances affect the effect at first, by being aware of them, you will gradually be able to see the conditions that suit your own hitting style.


To further understand this, I think it is important to take a "three dimensional" view that takes into account the changes in shape in the toe and heel directions. If we look at the rounding of the sole in this direction and the change when the wedge is opened, we will be able to see more of the wedge's true performance.
And beyond that, I value the "4-dimensional" view in my designs. I would like to talk about this in the next issue.


Thoughts on the Juicy Wedge lineup

As I mentioned, the Juicy wedge series was created with these various performances in mind, and even just looking at the 58-degree wedges, there are five types: B, S, K, G, and T, each with its own unique performance. In particular, the B, S, and K wedges all have a 10-degree angle of incidence. If you choose them by angle, they are all the same, but S has the weakest valance effect, B is standard, and K is slightly stronger, and if you hit the ball, you will feel it immediately.
T sole has a special valance effect, which aims to increase the amount of spin at close distances in a stable manner. It has a good vance effect and a moderate vance effect when it is open.
And as for the G sole, the angle is 8 degrees, but the vance effect is about the same as the B sole, and furthermore, the roundness is adjusted slightly so that the same vance effect is exhibited as much as possible whether the wedge is used straight or open. Furthermore, when evolving the wedge as tT Wedge 2.0, we have slightly strengthened the vance effect to the same level as that of the K sole. Therefore, we hope that our customers will abandon their preconceived notions of "because it has an 8-degree angle" or "because it has a low-vance" and feel that we want them to choose not based on the numerical value of the vance angle, but rather on the index of how effectively the sole functions for the shots they want to hit.

What's the difference, JUCIE?

What I feel makes JUCIE different from others is the "fun of use," the "individuality of each club," and the presence of the designer, Mr. Muneyuki Matsuyoshi.
Rather than just talk about Mr. Matsuyoshi here, I would like to plan an opportunity for you to actually meet him at an event or other such occasion in the future. I am sure that what you feel when you hear him speak directly cannot be fully conveyed in writing.
So, for this article, I would like to focus on the club itself.


If you compare a club to a car...
I often think that it is easy to understand if you compare it to a car.
Cars have their own characteristics, such as agile handling, comfort, and capacity for a large group, etc. JUCIE's clubs also have distinct "personalities" depending on the model.

For example...

  • tH wedge: Stability and security. This is a model that gives you a sense of security that it is easy to use. I can say that this is my starting point.
  • tT wedge: A "manual car" model that reflects the golfer's intentions. Many people find it fun and easy to use.
  • tQ irons: Specializing in the beauty of the ball. An iron that makes you admire the way the ball flies when you hit it. This model is more about aesthetics than gentleness or distance.

When you put them side by side like this, you can see that the characters are really divided.


It changed my view of golf.
I myself used to think of the game of golf as "fighting against mistakes".
Reduce the number of mistakes and prevent the big ones. In the process, if you occasionally hit a miraculous shot or the "best shot of the day," it can lead to enjoyment and pleasure. For many people, this is the image of golf. But after I started using JUCIE, that impression has changed dramatically.
When I approach the ball, I think, "If I drop it here, it will roll this much."
"With this lie, I think I can pull it in with a soft ball."
When I use irons, I think I can aim at this height.
"Should I try a draw or a fade?"
Like that, "What should I do with this shot from now on? You have to concentrate on the image of "what I'm going to do with this shot now. This is something that should be obvious, but in reality, it is not easy to think that way. In many cases, the anxiety of "I don't want to top it" or "I'm going to slice it" comes first. That is a realistic situation, and it was the same for me. However, when I use JUCIE, my positive image of "this is how I want to hit the ball" becomes stronger than my negative imagination. As a result, the way I position myself and the position of the ball become natural, and I can concentrate on my play.


Depth of design
I learned later that JUCIE wedges are designed with the "role" of each position in mind. The wedges are designed in such a way that you can choose "this loft is easier to hit in this situation. This reduces hesitation in selecting the right club and creates a sense of security. In fact, you can even get excited about whether or not you will be able to "pull it off. Of course, it is human nature to make mistakes. But if you have faith in the club, you will soon give up and say, "That was my fault..." When you give up, you will soon be able to play again. When you give up, you can immediately switch to the next play. I think it is mentally very good for the long game of golf to be able to do this throughout the 18 holes.


What is conveyed through simplicity
The appeal of JUCIE is that it does not flashy high-tech, nor does it exaggerate the materials or manufacturing process. The seemingly simple design is filled with devices and ideas that "respond to the way golfers want to hit the ball" and "how to make golfers enjoy their game," which can be experienced in the real world of golf. That is why it is not "just a tool" but "a tool to enjoy golf more". I think that is the biggest difference of JUCIE.


Finally.
Even after writing like this, I still can't convey everything in writing.
In the end, I want you to pick it up, try it, and feel for yourself, "Oh, so this is what it is like.
And behind that, there is always the designer, Mr. Muneyuki Matsuyoshi. I believe that the "individuality" and "sense of security" conveyed from the clubs are the very essence of Mr. Matsuyoshi's philosophy. Also, this article is written from my subjective viewpoint, but I am sure that each user will feel something different.

Is it time to reset conventional wisdom regarding wedge selection? -Part 1-

I would like to talk about the thoughts we put into wedges as Juicy's products and the essence of wedge selection over several sessions.


Is it necessary to choose wedges based on spin performance?
Last time I mentioned that when I started Juicy, I wanted to get away from wedge design, and I recently had another conversation with a Juicy member that led to the essence of this question.

The impetus for this was actually reading a wedge feature written in a golf magazine over 30 years ago. In it, there was a lot of talk about incorporating more pure golfer sensation into performance, and of course, there was talk about applying spin through the vance effect, and so on. What came up again at that time was, "I have the impression that before the introduction of balls and wedges with high spin performance, there were even fewer people suffering from approach yips than there are now." And, "I don't think people thought of wedges as something difficult to use, but rather as an easy club to get out of bunkers." This is what I was thinking.

This is exactly the discomfort I felt in wanting to get out of wedge design. In no small part, I have been influenced by the creation of a market in which "wedges with high spin performance are easy to sell," and the same goes for the other indicator that has been constructed: "Wedges called low-vance are difficult. Wedges, like putters, are inherently an area that is not easily affected by head speed, so I think it is good if you can choose them as a club to help you regardless of your head speed. Of course, I had been designing wedges not only for spin performance but also for ease of use, but all I was asked was, "Will the new model have more spin?" On the other hand, I often heard people say that they had the approach yips.


How to control approach yips
When we started from zero as a new Juicy model, based on the request from the pros to create a model that they themselves genuinely wanted to use, we had the underlying feeling that if we created a truly easy-to-use model, it would surely please a wide variety of golfers, and furthermore, that wedge shots would be We wanted to make a club that would make wedge shots more enjoyable. I also vaguely hoped that it would help those who have trouble with the yips.
There are many causes and triggers for the yips, but I believe that a major factor is the frequent occurrence of "a shot that I hit with confidence turning out differently than expected.
I believe that there are three major ways to control the yips.
The first is to "use something with a completely different image." The first is to use a completely different image. I will talk about this later, but the chipper is the biggest example. On a narrower scale, for example, a person who has been doing various things with a single 58-degree club might change the setting to 55- and 60-degrees.
The second is "changing to a club that provides a sense of security to cover mistakes. This is a very big theme and the most challenging performance. We have a good solution in mind and would like to commercialize it someday.
The third is "use reliable tools. This is what I would like to share with you this time, and it is a theme that seems obvious but is quite difficult.


Not amazing spin, but spin as expected.
I think it is safe to assume that increased spin performance is really one of the reasons for the increase in approach yips. The spin generation mechanism of wedges is very complex, and it is not true that the spin performance that increases at 60 yards, for example, will have the same effect at 90 yards or 30 yards, but I feel that there are many wedges on the market that have increased spin performance in only one part of the wedge. However, I feel that there are many wedges on the market that have increased spin in only one part of the wedge, and when you use such wedges, you may get unexpected results, such as very strong spin or sudden lack of spin, which directly leads to the beginning of the yips.

I, too, was very surprised by the strong spin when I first hit a carved-groove wedge with a urethane-covered ball more than 20 years ago, and I felt like I was getting better at it, so from then on I wanted to use a lot of spin to stop the approach. However, from that time on, the pros consistently asked for more spin, not just more spin, but more spin that would make it easier to hit the shots I wanted to hit, such as not enough spin on any shot or too much spin on this shot. I believe that the essence of choosing a wedge based on spin performance is not the absolute amount of commercial spin, but the purpose of the wedge, which is to have consistent spin performance that allows you to hit the ball as far as possible from various lies and distances. If you are worried about the wedge yips, please review your current wedge objectively and ask yourself under what circumstances you can hit the "rare good shot with strong spin"? Can you hit it the same way at other distances? Is it reproducible? What were the situations in which you tended to make mistakes? Please think about these questions in an organized manner. And if you have any doubts, please try the tT Wedge 2.0 T-Sole. As we call this model our juicy flagship, we have packed all our know-how into it so that you can hit a consistent shot with the spin you expect on every shot. I have not particularly communicated this to you until now, but in fact, many people, including pros and top amateurs, have told me, "After I switched to the Juicy, I no longer get the yips." I am very happy to hear that more and more people, including professionals and top amateurs, have told me that they no longer get the yips after switching to Juicy.

The Day I Encountered "Quiet Madness" -The Person of Mr. JUCIE Matsukichi


Nice to meet you. My name is tK and I am the editor of this blog.
Although I give lessons for a living, I have always been just a user of JUCIE. I am also a golfer who has been immersed in the world of golf in my own way, and have repeatedly been troubled, improved, and depressed again. However, it is a little strange for me to be writing a blog about the JUCIE brand and its designer, Muneyuki Matsuyoshi.
This time, I would like to write about my encounter with Mr. Matsuyoshi of JUCIE. First of all, let me tell you that I am an enthusiastic fan of Mr. Matsuyoshi and the JUCIE brand. Yes, I am aware of it. So, I may be a bit hot and bothered, but please forgive me for that.


We met in 2023. The days of losing a score if you miss the green
I believe that was around the beginning of the year 2023.
At that time, I was playing golf in a very unstable way, as if I would lose a shot if I missed the green. If my shots were good, my score was good. But if my shots were a little shaky, I was out of control. I was especially bad at approaches, and was stuck in a negative loop of "I can't get close, it falls apart, and I give up. Then, through a friend of mine, I was told, "Why don't you consult Mr. Matsuyoshi of JUCIE? Mr. Matsuyoshi of JUCIE.
Mr. Matsuyoshi - I knew his name; he was the right-hand man of the late Takamitsu Takebayashi, who had made Japanese club design world-famous at F Corporation, and had inherited his DNA. He is a rather awe-inspiring person to consult with.

But I went there.
And suddenly, "Do you want to try hitting?" and asked me to accompany him to a nearby driving range, where he explained each model and let me try out all the wedges.
But...to be honest, at that point, I couldn't really pinpoint what the difference was.
Looking back, I myself did not understand the wedges at all. I didn't know what to feel, how to use it, and I guess I didn't have the sensitivity to "feel" the individuality of the club itself.
Even so, I bought the 60° tH wedge 6010K, which I found "somewhat easy to use" at that time.


Once I put the sole to the ground, everything changed.
The day I received that club, I was excited to go to the driving range.
To be honest, I still don't know what my excitement at the time stemmed from. Was it because I had a new club in my hand, or was it the desire for ownership of a luxury piece of equipment? ......

Before using the wedge, there was a quote by Matsuyoshi that remained in a corner of my mind.
He said, "A wedge is the sole. It's important that when the sole hits the ground, it matches the way the person wants to hit the ball."

Thinking back to those words, I consciously hit the ball with the sole against the mat--
and wow, the head goes under the ball with ease. It was as if the club was doing it on its own.
I thought, "What? I didn't realize how easy it was to approach?"
It was a strange feeling, and for the first time in my life, I felt that wedges were fun.


When your approach changes, your whole golf game changes.
The wonder of it all became a certainty a month later at a competition.
The greens were hard, fast, and 11.8 feet. The greens were hard, fast, and 11.8 feet, conditions that would have made me give up and say, "I'm not going to make it today.
However, on the par 4 green, my 20-yard approach from the boulevard came within 1 meter without any hesitation.
It may look like a "normal" approach from the side.
But in my mind, I thought, "What? I could hit it normally, but..." I felt uncomfortable. And it continued for the rest of the day.

You don't have to be afraid of hitting off the green.
If you hit it with the sole, the club will pick it up on its own. So you can concentrate on the landing area and line.
And with the tH Wedge 6010K, I had been taught not to apply too much spin and to make the most of the ball foot, so I had the feeling that the ball would naturally come close to where I was aiming without any extra manipulation.

I never knew an approach could be so reassuring."
Since then, any sense of aversion to the approach disappeared.
And then I realized. When my approach becomes stable, my whole golf game flows so much better.

To use an analogy...it's like being a baseball pitcher with a super-ironclad defense. Even if you get hit a little, someone will definitely get it. That's why you can pitch with confidence. That's how I felt.
I also felt this way.
I was neither attacking nor defending. It is not just a "bridge. It is not just a "connection." It is an absolute foundation that creates a sense of security. That is my impression.

As a result, I was the gross winner that day among more than a dozen other seniors who were in the lesson business.
I was surprised myself, but what made me happier was that I enjoyed golf and my approach. I really enjoyed it.


The "quiet madman" named Muneyuki Matsuyoshi
From there, I could no longer stop wondering, "Why is he so different?" I went back to Mr. Matsuyoshi again.
I went back to Mr. Matsuyoshi and asked, "Do wedges really differ that much?"
Does the shape of the sole have this much of an effect?"
I asked a lot of layman's questions, and Mr. Matsuyoshi answered them all politely and with a soft-spoken manner. However, the more I listened to him, the more I began to think, "I don't know.


Oh, he's a little crazy." In a good way, of course.

I don't get that impression at all because he answers all my questions in a soft-spoken manner. However, the more I learn about the depth of his conversation, the more I cannot help but feel that there is something "insane" about him.
Matsuyoshi is thinking about clubs on a completely different level from what we know about clubs. He draws a club from scratch on a blank computer screen, and although I have never actually seen him do it, I am sure that it is an insane world where no one can enter, where thoughts, numbers, and aesthetics continue to walk a tightrope.

The story we are being told is only a small part of it. We can't even imagine how many oceans of thought and design are spread out behind it - we can't even imagine.


From brands to people. And what I will continue to convey.
I started out with the brand JUCIE.
But now I am a fan of the "person" Muneyuki Matsuyoshi.
Thanks to him, I was given the opportunity to write this blog. I still think it is a mysterious fate.

I hope to continue to communicate JUCIE and Mr. Matsuyoshi's thoughts and philosophy on club design from the perspective of a fan and user.
We would be happy if we could make the contents of this website such that readers would want to dive into the "deep sea" of Mr. Muneyuki Matsuyoshi.

See you then.

From tK