Month: September 2025

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What's the difference, JUCIE?

What I feel makes JUCIE different from others is the "fun of use," the "individuality of each club," and the presence of the designer, Mr. Muneyuki Matsuyoshi.
Rather than just talk about Mr. Matsuyoshi here, I would like to plan an opportunity for you to actually meet him at an event or other such occasion in the future. I am sure that what you feel when you hear him speak directly cannot be fully conveyed in writing.
So, for this article, I would like to focus on the club itself.

If you compare a club to a car...
I often think that it is easy to understand if you compare it to a car.
Cars have their own characteristics, such as agile handling, comfort, and capacity for a large group, etc. JUCIE's clubs also have distinct "personalities" depending on the model.

For example...

  • tH wedge: Stability and security. This is a model that gives you a sense of security that it is easy to use. I can say that this is my starting point.
  • tT wedge: A "manual car" model that reflects the golfer's intentions. Many people find it fun and easy to use.
  • tQ irons: Specializing in the beauty of the ball. An iron that makes you admire the way the ball flies when you hit it. This model is more about aesthetics than gentleness or distance.

When you put them side by side like this, you can see that the characters are really divided.

It changed my view of golf.
I myself used to think of the game of golf as "fighting against mistakes".
Reduce the number of mistakes and prevent the big ones. In the process, if you occasionally hit a miraculous shot or the "best shot of the day," it can lead to enjoyment and pleasure. For many people, this is the image of golf. But after I started using JUCIE, that impression has changed dramatically.
When I approach the ball, I think, "If I drop it here, it will roll this much."
"With this lie, I think I can pull it in with a soft ball."
When I use irons, I think I can aim at this height.
"Should I try a draw or a fade?"
Like that, "What should I do with this shot from now on? You have to concentrate on the image of "what I'm going to do with this shot now. This is something that should be obvious, but in reality, it is not easy to think that way. In many cases, the anxiety of "I don't want to top it" or "I'm going to slice it" comes first. That is a realistic situation, and it was the same for me. However, when I use JUCIE, my positive image of "this is how I want to hit the ball" becomes stronger than my negative imagination. As a result, the way I position myself and the position of the ball become natural, and I can concentrate on my play.

Depth of design
I learned later that JUCIE wedges are designed with the "role" of each position in mind. The wedges are designed in such a way that you can choose "this loft is easier to hit in this situation. This reduces hesitation in selecting the right club and creates a sense of security. In fact, you can even get excited about whether or not you will be able to "pull it off. Of course, it is human nature to make mistakes. But if you have faith in the club, you will soon give up and say, "That was my fault..." When you give up, you will soon be able to play again. When you give up, you can immediately switch to the next play. I think it is mentally very good for the long game of golf to be able to do this throughout the 18 holes.

What is conveyed through simplicity
The appeal of JUCIE is that it does not flashy high-tech, nor does it exaggerate the materials or manufacturing process. The seemingly simple design is filled with devices and ideas that "respond to the way golfers want to hit the ball" and "how to make golfers enjoy their game," which can be experienced in the real world of golf. That is why it is not "just a tool" but "a tool to enjoy golf more". I think that is the biggest difference of JUCIE.

Finally.
Even after writing like this, I still can't convey everything in writing.
In the end, I want you to pick it up, try it, and feel for yourself, "Oh, so this is what it is like.
And behind that, there is always the designer, Mr. Muneyuki Matsuyoshi. I believe that the "individuality" and "sense of security" conveyed from the clubs are the very essence of Mr. Matsuyoshi's philosophy. Also, this article is written from my subjective viewpoint, but I am sure that each user will feel something different.

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Can we reset the conventional wisdom of wedge selection? -Part 1

I would like to talk about the thoughts we put into wedges as Juicy's products and the essence of wedge selection over several sessions.

Is it necessary to choose wedges based on spin performance?
Last time I mentioned that when I started Juicy, I wanted to get away from wedge design, and I recently had another conversation with a Juicy member that led to the essence of this question.

The impetus for this was actually reading a wedge feature written in a golf magazine over 30 years ago. In it, there was a lot of talk about incorporating more pure golfer sensation into performance, and of course, there was talk about applying spin through the vance effect, and so on. What came up again at that time was, "I have the impression that before the introduction of balls and wedges with high spin performance, there were even fewer people suffering from approach yips than there are now." And, "I don't think people thought of wedges as something difficult to use, but rather as an easy club to get out of bunkers." This is what I was thinking.

This is exactly the discomfort I felt in wanting to get out of wedge design. In no small part, I have been influenced by the creation of a market in which "wedges with high spin performance are easy to sell," and the same goes for the other indicator that has been constructed: "Wedges called low-vance are difficult. Wedges, like putters, are inherently an area that is not easily affected by head speed, so I think it is good if you can choose them as a club to help you regardless of your head speed. Of course, I had been designing wedges not only for spin performance but also for ease of use, but all I was asked was, "Will the new model have more spin?" On the other hand, I often heard people say that they had the approach yips.

How to control approach yips
When we started from zero as a new Juicy model, based on the request from the pros to create a model that they themselves genuinely wanted to use, we had the underlying feeling that if we created a truly easy-to-use model, it would surely please a wide variety of golfers, and furthermore, that wedge shots would be We wanted to make a club that would make wedge shots more enjoyable. I also vaguely hoped that it would help those who have trouble with the yips.
There are many causes and triggers for the yips, but I believe that a major factor is the frequent occurrence of "a shot that I hit with confidence turning out differently than expected.
I believe that there are three major ways to control the yips.
The first is to "use something with a completely different image." The first is to use a completely different image. I will talk about this later, but the chipper is the biggest example. On a narrower scale, for example, a person who has been doing various things with a single 58-degree club might change the setting to 55- and 60-degrees.
The second is "changing to a club that provides a sense of security to cover mistakes. This is a very big theme and the most challenging performance. We have a good solution in mind and would like to commercialize it someday.
The third is "use reliable tools. This is what I would like to share with you this time, and it is a theme that seems obvious but is quite difficult.

Not amazing spin, but spin as expected.
I think it is safe to assume that increased spin performance is really one of the reasons for the increase in approach yips. The spin generation mechanism of wedges is very complex, and it is not true that the spin performance that increases at 60 yards, for example, will have the same effect at 90 yards or 30 yards, but I feel that there are many wedges on the market that have increased spin performance in only one part of the wedge. However, I feel that there are many wedges on the market that have increased spin in only one part of the wedge, and when you use such wedges, you may get unexpected results, such as very strong spin or sudden lack of spin, which directly leads to the beginning of the yips.

I, too, was very surprised by the strong spin when I first hit a carved-groove wedge with a urethane-covered ball more than 20 years ago, and I felt like I was getting better at it, so from then on I wanted to use a lot of spin to stop the approach. However, from that time on, the pros consistently asked for more spin, not just more spin, but more spin that would make it easier to hit the shots I wanted to hit, such as not enough spin on any shot or too much spin on this shot. I believe that the essence of choosing a wedge based on spin performance is not the absolute amount of commercial spin, but the purpose of the wedge, which is to have consistent spin performance that allows you to hit the ball as far as possible from various lies and distances. If you are worried about the wedge yips, please review your current wedge objectively and ask yourself under what circumstances you can hit the "rare good shot with strong spin"? Can you hit it the same way at other distances? Is it reproducible? What were the situations in which you tended to make mistakes? Please think about these questions in an organized manner. And if you have any doubts, please try the tT Wedge 2.0 T-Sole. As we call this model our juicy flagship, we have packed all our know-how into it so that you can hit a consistent shot with the spin you expect on every shot. I have not particularly communicated this to you until now, but in fact, many people, including pros and top amateurs, have told me, "After I switched to the Juicy, I no longer get the yips." I am very happy to hear that more and more people, including professionals and top amateurs, have told me that they no longer get the yips after switching to Juicy.