ミッドサイズキャビティの本質

前回からの続きです。勝手に名付けたゴルフクラブのカンブリア紀に、プロも使えるやさしいクラブとして一世風靡をしたクラブが、世界でそして日本でもありました。それらの共通点は、慣性モーメントがしっかりと大きいミッドサイズキャビティということでした。それらを時系列的に調べると、継承された大きな共通点があったり、その進化の過程で隠れた名器が存在していたり、とても楽しい時間旅行でした。ですが、現在にはその機能を継承したクラブを見つけることは難しい状況です。


急激な環境変化
私がクラブ設計の道に入ったのは1997年。その頃には既にゴルフ業界に大きな変化が次々と起こっていました。
まずドライバーの素材がチタンに変わっていったこと。このことによって、ヘッドサイズは年々大型していき、ステンレスヘッドの最大が220㎤だったところから、2008年に上限が460㎤となるまでドライバーだけが急激に変化していきました。
さらに、ツアー選手を含めボールの構造が糸巻きバラタからツーピース、そしてスピン性能を劇的に変化させたウレタン系カバーボールの登場によって大きく変化しました。
また、少なくとも日本では景気悪化によるゴルファー人口の減少と、新規ゴルファーが生まれにくい環境となり、各社のモデル数は激減していきました。


売れるクラブを作り続ける必要性
ゴルファー減少の中、モデル数を絞りつつ、売り上げを確保していくということは、既存のゴルファーを大切に考え、課題に対応していくこととなります。
その結果、プロを含めた競技ゴルファー系の方々に特化したいわゆる上級者モデルがゆっくりとした進化していく流れと、一般ゴルファーのうち、ボリュームゾーンと呼ばれる方々のゴルフ熟練度と年齢の変化に合わせたモデルが開発されることとなります。
上級者モデルは、マッスルからハーフキャビティ・コンパクトキャビティの割合が変化していくだけにとどまり、強いショット時に低スピン化するボールに適応できなかったロングアイアンは少しずつ減っていきました。
一般モデルは、年齢と共に落ちる飛距離を補うことがなによりも大事で、熟練度はあがっていきましたから、慣性モーメントの大型化よりも、低・深重心化と、#7アイアンの飛距離性能をUPすることが、売れ行きを左右する大事なファクターとなりました。


性能表現の単純化がまねく収束感
さらに、失敗できない雰囲気から、クラブ選びにわかりやすさが求められ、性能をあらわすキーワードが独り歩きしていきます。最近の事例では、超大慣性モーメントドライバーがそうです。数年前のことですが、プロの使用者も激増して世界的にヒットしたドライバーがありました。そのクラブが他のクラブと違うところが、超大慣性モーメントだったことで、それ以降、他社もメディアも大慣性モーメント時代が来るぞとなりましたが、その売れたクラブの神髄は、大慣性モーメント化のデメリットを感じさせない、とてもバランスのとれた重心性能にあったのですが、「大慣性モーメントが良い」というキーワードが独り歩きしてしまい、各メーカーは大慣性モーメントを競うようになりました。しかし、結局のところ、ヒット作を超える性能のものはほとんどなく、ごく最近は、別の方向へシフトしています。
これと同じようなことが、カンブリア紀以降ミッドキャビティにもおこりました。ミッドキャビティの良いところは、タフなコースセッティングでも戦えるギリギリのサイズで、慣性モーメントが大きいこと。デメリットは、フェースコントロール性がルーズなことでした。開いて閉じる打ち方が主流だった当時は、そのデメリットがもっと影響していたと思います。そのデメリットを解消するために、名器たちは独特のヘッド形状をしていて、その中で大きくフォーカスされたのが、グースネックでした。そこから、グースネック=やさしい というキーワードが生まれてしまい、上級者が拒んだこともあり、グースネックは徐々に一般モデルのみとなり、とても良い性能だったミッドキャビティは少数派となって姿を消すこととなりました。


時代の変化に新しい波
姿を消したミッドキャビティですが、あらたな変化が起きたことにより、絶対に必要な性能となると考えています。その変化とは、大慣性モーメントドライバーを、ゴルフを始めた時から使っていた若いプロゴルファーの出現です。先に話したモデル開発の2極化した流れのうち、プロ上級者向けの性能は緩やかな変化と言いましたが、この変化のポイントは、激変するドライバーへの対応がメインで、弾道・フェース面を意図的にコントロールするアイアン型のスイング技術を変えないまま、大型ドライバーを打てるように設計することでした。そこに、大型ドライバーのメリットを効率よく生かすスイングをする選手が台頭することとなり、また急速に進化した弾道・インパクト測定機の出現も相まって、飛距離の出し方や、弾道コントロール方法も、新しい技術へと変わってきました。そうなると、今までのアイアンベースのスイングではなく、ドライバーベースのスイングと同様のスイングがしやすいアイアンが必然的に必要となってきます。それが、今回cHアイアンの性能としてフォーカスをしたミッドキャビティです。


フェースキープ性を高める新解釈
cHアイアンの開発でたどり着いたのは、ミッドキャビティの名器たちの特性をしっかりと解釈し、グースネックではないもう一つの共通点であるフェース形状でした。これらの独特なフェース形状の本質は、グースネックの効果と思われていた、フェース面をシャフト軸よりも後方に感じて、フェース面の向きをキープしたスイングをイメージしやすいことでした。ただ、そこにはまだまだ考察の余地があり、特に、ロフト角によって変化する構えた時の印象を、重心性能の最適化とあわせて、どのように調整していくかが、不完全だったのかもしれません。
今回私は、その点チャレンジしました。フェース形状の変化を重心性能としっかりと結びつけながら、グースではないネック形状で、FP値と輪郭をリニアに変化させていく手法。フェース形状を決めるさまざまなファクターを連動した数式化することで、フェースだけ見るとロングアイアンとショートアイアンでは別のシリーズに見えるような形状を採用しながら、構えた時の違和感はなく、むしろ共通の印象で、フェース面をキープしながら打てる新感覚なアイアンセットとして、完成させることができたと思います。


得意技の封印と解放
私のキャリアに話を戻すと、30年近くのクラブ設計の中で培ってきたのは、進化し二極化していくクラブの未来を考察し、ゴルファーに寄り添う道具を作ることでした。これまでは、プロの技術を最大限に引き出すウェッジや、ミスを補い楽に飛ばせるアイアンなど、いわば「道具がプレーヤーを助けてくれる性能」を追求し、それを自分の得意技としてきました。
しかし、今回のcHアイアンで挑んだのは、その流れとは全く異なる新しい性能です。「道具に助けてもらう」のではなく、「自分の力を最も気持ちよく発揮できる」クラブ。この新しい設計思想にゼロベースで挑むため、あえて自分のこれまでの得意技を一度封印しました。
そして、この新しいアプローチを証明するために、実は同時進行でもう一つの開発を進めていました。それは、私の得意技をフル活用し、高慣性モーメントや飛距離性能といった「アシスト機能」を高次元でバランスよく詰め込んだ、もう一つの理想形です。伝統的で美しいフェース形状の中に、緻密な優しさを融合させたこの対比的なモデルは、cHアイアンの思想を裏付ける存在でもあります。
このモデルの登場はもう少しだけ後になりますので、また改めてお話しさせてください。
次回からは、まずはこの新しい挑戦の第一弾である、cHアイアンの性能についてさらに深く掘り下げていきます。

The Sentiments Behind the "Reiwa" Heartthrobs

Thank you for your patience. In April 2026, we finally began shipping the cH Irons.
Until now, whenever we asked AI about the new model, the only response we received was something like, “There have been hints on the manufacturer’s social media, so it will likely be announced soon…” We are delighted to finally be able to share the detailed specifications and our vision behind this product with you all.


"True Ease of Play" Adopted Immediately by Pros
We are delighted to report that the cH irons have already been put to the test on the professional tour.
Experienced players active on both the Regular and Senior Tours highly praised this performance and immediately adopted it as a weapon in their game. Amidst a flood of "tour models in name only" with no track record and clubs touting "forgiveness" with little basis, we were able to quickly prove the concept of a "forgiving club that even pros can use"—a goal we set out to achieve from scratch—which gave us a slight sense of relief.


A Sense of Discomfort with "Evaluation Criteria" That Have Remained Unchanged for Nearly 20 Years
Why did we choose "Reiwa's Handsome Guy" as the theme for the cH irons?
The reason lies in our desire to challenge the recent evaluation criteria for golf clubs.
Currently, a club’s “good looks” are often defined by the design of its back face.Of course, the shape of the face at address is also important, but I felt that the shapes favored by so-called “advanced players” hadn’t evolved much over the past 20 years. As a result, comments like “It has a nice look” have increasingly come to refer to the back face.
We believe that the “impression at address” is extremely important. That is why, on our official website, we feature images of all club heads (at address) rather than just the representative models.


Do Golfers of a New Era Need Traditional Standards?
In the wake of the COVID-19 pandemic, the golf world has seen an influx of new players. Even in my own circle, I’ve been getting more and more requests from friends and younger colleagues for advice on choosing their first set of clubs.
This has led me to wonder: “Is it really necessary to impose the standards of ‘coolness’ that traditional golfers have long revered on today’s players?”Specifically, regarding that “stylish” look when addressing the ball, I’ve come to strongly question whether the face shapes favored by masters of swing-through face control and impact point control are truly the best options for people who start with large drivers and practice by referencing the latest golf swings on social media.


"The 'Reiwa-Era Heartthrob'"
When we focused on the face shape as a performance feature for golfers adopting a new swing, our vision expanded rapidly.What constitutes a new kind of coolness befitting the modern era? The keyword that came to mind was “The Handsome Man of the Reiwa Era.”
When I delved deeper into this phrase, I found it aligned surprisingly well with the core of my design philosophy.
Summarizing the elements of “The Handsome Man of the Reiwa Era” as defined by AI:

A sense of cleanliness and reassurance: A clean, refined image that does not feel intimidating.

A commitment to substance: Choosing high-quality materials and items that suit oneself, rather than being swayed by trends.

Smart versatility: Focusing on personal goals without comparing oneself to others or trying to be something one isn’t.

This “clean, unassuming yet strong-willed” demeanor was precisely the ideal we wanted to embody in our new irons.


Reflecting on the Cambrian Period of Golf Clubs
Once the concept was finalized, the next step was to examine specific face shapes. At the same time, since it is essential to increase the moment of inertia so that the swing used to master high-MOI drivers—a current trend—can also be applied to irons, it was also important to maintain a size that remains usable even on challenging courses. Therefore, we revisited and studied past models that came close to achieving such performance.We found the most valuable lessons in models from the late 1980s through the 1990s, when manufacturers were competing with a wide variety of designs. This era could truly be called the Cambrian Explosion of golf clubs.From carbon-faced irons and hollow carbon composite irons to models crafted from rare metals no longer used today, these uniquely shaped clubs—designed before the era of digital modeling and prioritizing “the player’s feel”—were packed with perspectives and remarkable wisdom that have since been lost. I found myself thinking how much fun it would have been to develop models from that era using today’s design skills.


Bringing Endangered Species into the Mainstream
Why did such a thriving and distinctive golf club disappear? There appear to be several contributing factors: the economic downturn, major changes in golf balls, a decline in new golfers, and the evolution of drivers, among others. Amidst these challenges, what specific performance characteristics did we reference for the cH irons, and how did we refine them into the "Reiwa Model"?
We will share the specific background and process in our next update.

Grateful for the opportunity to craft the club I truly desired.

In February 2026, Juicy Inc. celebrated its 8th anniversary. We are truly grateful to the many people who have supported us in advancing this "Juicy Project."


Golf clubs aren't just products!
Amidst this, I was very fortunate earlier this year to have an article featuring me as a club designer published in Golf Digest Japan. During that interview, I was asked, "What is your design philosophy?" I answered that I fundamentally aim to create tools that are easy for users to handle, always designing with the mindset that they are "tools for use," not "products for sale."
Afterwards, I took time to reflect anew on my own philosophy and what Juicy truly stands for.



We certainly aimed to create a comfortable club by incorporating as many thoughtful details as possible for our target users. However, as we prioritized clarity, we found ourselves unknowingly conforming to a product-centric categorization. Disliking this, I reaffirmed why I started the Juicy Project anew.
The pursuit of comfort has nothing to do with golf skill level. Ultimately, we want people to choose Juicy as their very first golf club.Rather than struggling with ill-fitting or difficult clubs during practice, I want people to enjoy comfortable golf from the very start. That's what I'm thinking about. And for professional golfers, comfort means reliability—the crucial balance of precision and performance. Golfers of all levels have their own individuality, and many seek high-quality comfort. My commitment with Juicy is to design golf clubs with new performance for precisely those people.


Comfortable Golfer
We came up with a new term to describe the golfer image Juicy aims for in a single phrase.
"Comfortable Golfer"
So, we immediately asked the AI, "What is a Comfortable Golfer?" The result was:
・It refers to a style of enjoying golf while valuing comfort, ease, and being true to oneself, or to the golfer who embodies that style.
・Choosing the right gear: Selecting clubs with appropriate weight and shafts that match your swing tempo and power.
・Mental and physical comfort: Playing with relaxed, natural movements (a comfortable swing) rather than forcing power.
・Enjoyment mindset: Enjoy the time spent amidst beautiful scenery and nature itself, not just chasing scores.
・Comfort in golf emphasizes not only skill improvement but also health, fashion, and mental fulfillment.
Summary
A Comfortable Golfer is someone who truly enjoys the sport of golf with comfortable equipment and a positive mental state.

That was the response. AI is amazing, isn't it? It provided a perspective that closely matches the image of a golfer I had in mind.


With 30 Years of Passion
As mentioned at the beginning, Juicy is entering its ninth year, and simultaneously, I am entering my 30th year of golf club design. Looking back, over these 30 years, I have designed over 60 different iron sets and over 50 different wedge series models.Since becoming Juicy, I've already designed over 10 iron models alone.
Among these, I've now designed an iron with performance characteristics I'd never been able to create before. It embodies the performance I genuinely desired before I understood the manufacturer's perspective. To put it simply, it's the performance needed by golfers who have "decently fast head speed but also make a lot of mistakes."Thirty years ago, such clubs existed to some extent. However, within the brands I worked for, this performance was deemed "unmarketable," and I never got the chance to pursue this dream.
Yet, in this Reiwa era, with new golfers increasing and even top pros using high-moment-of-inertia drivers, I firmly believe this performance will be accepted.
I re-examined every element from scratch, revisited and studied past great clubs, and ultimately created an iron with a significantly different face shape than anything I'd done before – a "Reiwa-era handsome guy" in my mind. It maintains a comfortable size for solid play on the course while achieving the maximum possible moment of inertia for that size. It's crafted in a juicy style, precision-machined from soft iron using FULL CNC.Truthfully, the concept was complete in my mind three years ago, but through deeper precision and physical analysis, it has finally achieved its beloved performance.
The ability to design clubs with the performance I personally desire, even if they might lack market appeal.
I am truly happy. Once again, please allow me to express my gratitude to those who love Juicy clubs, those who support the Juicy Project, and those who nurtured me. Please wait just a little longer for the new iron announcement!

Beyond 'Usable and Forgiving Clubs' - Part 2 -

As we enter 2026, I wish to continue from my previous entry, articulating my vision for Jucie's products and our future objectives.


Are Jucie Clubs Difficult to Play?
We are frequently asked if Jucie clubs are challenging to play. While I would prefer to answer no, I also understand why such an impression might arise. Since our inaugural model, we have released wedges with performance akin to professional personal models, and numerous professional golfers have utilized them to achieve multiple victories. While this naturally creates the perception of 'pro models,' my design philosophy and meticulous attention to detail differ slightly, which I intend to explain by drawing an analogy to automobile performance.


The paramount factor is superior fundamental performance.

Both automobiles and golf clubs are frequently categorized, and in my perception, sports cars are akin to professional models, while family cars resemble amateur models. Furthermore, our engagement with tour professionals evokes the image of participating in serious races, much like a works team. It's akin to racing with vehicles that are not street-legal. Consequently, one might conclude that while sports cars are appealing, they are unmanageable, or that since high speeds are not a priority, professional models would not be actively chosen.
However, Jucie's models are subtly different. They are comparable to rally cars competing in production-car-based races or the WRC. The crucial aspect is that the base vehicle is meticulously engineered for comfortable urban driving, yet possesses such high fundamental performance that, with tuning and driver skill, it can achieve extraordinary speeds. Examples include cars like the R32 GT-R, the first-generation Impreza, the Swift Sport, or, in the current era, the Yaris.
Jucie clubs are designed with a profound awareness that, when paired with the appropriate shaft and assembly, they offer comfortable performance even for the average golfer. Therefore, we encourage selection based on the principle of 'my model = easy to use,' rather than 'pro model = difficult.'
However, to achieve this level of performance, while it is essential for me to be a professional designer, the fundamental performance must also be discernible within the professional domains of tuning and user experience. Therefore, we intend to steadfastly continue our works team-like activities, constantly refining ourselves alongside professional golfers who play at the forefront, and aspire to continuously create clubs that bring joy to as many golfers as possible.


Should Vehicles Be Solely Purpose-Driven?
Automobiles are categorized by various objectives, not limited to speed, such as off-road capability, passenger and cargo capacity, or fuel efficiency prioritization. While Jucie's core philosophy is to 'aim for a rally car with high fundamental performance,' we also constantly ponder whether vehicles should solely be designed for speed.
Approximately 25 years ago, I drove a compact 4WD manual transmission sports car that boasted 180 horsepower from a 1600cc engine, a remarkable power-to-displacement ratio for its time. However, due to the inconvenience of daily use, I transitioned to a 3-door compact SUV, which was quite rare back then. That vehicle was marketed towards younger individuals with a snowboarder image, but I heard it sold exceptionally well among the senior demographic.
The reason for its popularity was that, at the time, the term 'SUV' was not yet established, and it fell into a category of vehicles focused on off-road capability, such as 'cross-country' models. However, its ease of entry and exit, higher eye-point, and effortless driving over minor obstacles were reportedly highly valued by seniors. Today, I believe there has been a significant increase in the number of seniors driving compact SUVs.


Clubs That Generate New Needs, Born from the Field
Similar phenomena occasionally occur in golf clubs. A recent example is a model introduced by a certain manufacturer, positioned as an intermediary club between a utility and a fairway wood (Fw). Upon evaluating its center of gravity performance, I observed that while its trajectory resembled that of an Fw, its influence on the swing was anticipated to be closer to an iron than an Fw. I felt it was optimally suited for users who prefer iron-type utility clubs and desire slightly more spin. Consequently, its usage increasingly aligned with this prediction, and I found it fascinating how, with each model revision, its specifications evolved to become progressively closer to those of an iron.
Just as the compact SUV evolved through the accumulation of evaluations that differed from its initial purpose, golf clubs, too, will establish new standards if their actual performance meets golfers' emerging needs, rather than being judged solely by category. Furthermore, we are committed to meticulously crafting clubs that are not specialized by category but offer a balanced ease of use—'performance that simply allows for enjoyable golf.' We also believe that wedges and utility clubs still possess significant potential for evolution and change. Therefore, we aim to adopt an even more field-oriented approach, relentlessly pursuing what clubs are truly needed by actual golfers.
We are also contemplating various new initiatives to effectively capture these evolving needs, so please look forward to them.

Beyond 'User-Friendly Clubs'

As we approach 2026, this article will simply articulate the aspirations we aim to integrate into our golf club designs.



A key phrase frequently mentioned when discussing recent club performance is "usable easy clubs," as highlighted in the headline. Historically, pros and advanced players often preferred "usable difficult clubs" emphasizing control, while amateurs frequently used clubs that heavily compensated for poor swing mechanics or lack of speed—clubs that advanced players might deem "unusable easy clubs."However, since the widespread adoption of performance-measuring devices that provide quantifiable results, this trend has gradually shifted. Particularly, the significant evolution in the ease of hitting high-moment-of-inertia drivers has made this "ease" advantageous even for pros, leading to the emergence of "usable, easy-to-hit clubs." Since then, there seems to be a growing demand for "usable, easy-to-hit clubs" extending to fairway woods, utility clubs, and irons as well.


From tightrope walking to sturdy bridges
I often use the analogy of crossing a valley quickly to explain the evolution of clubs toward these large heads. When crossing a valley to the other side, small drivers like persimmon heads are like tightrope walking. In that era, only a handful of masters could balance and move quickly along the rope.The metalwood era was like a swaying suspension bridge. While still accompanied by the fear of falling, it was passable enough. Titanium drivers became a bridge that didn't sway. The era of high moment of inertia drivers is like a sturdy bridge with a wide roadway. At this point, as long as you didn't lose your direction, you could even run at full speed, and anyone could safely cross the valley. Professional golfers' skills shifted from requiring tightrope-walking mastery to needing the athletic ability to run fast.
So, what about irons? While the swing trend is becoming more athletic, they still can't be called sturdy bridges. They feel more like suspension bridges or narrow bridges without railings, even if they don't sway.Consequently, manufacturers are experimenting with various approaches to enhance performance. However, the current sales reality seems focused on the distance competition of the #7 iron. Rather than strengthening the suspension bridge, the trend has shifted towards excessive lightweighting and strong lofts – essentially, if you can't cross it fast, just tilt the bridge downhill.



The straightforward , logical argument is what I've written about so far. However , what I prioritize in my design approach for 2026 is to design with a deeper understanding that actual golfers incorporate and practice movements that are not ideal, either unconsciously or consciously. Using the earlier example, I found inspiration in an interesting story I heard from my mentor.
"When traversing a narrow ridge under harsh conditions like Everest, with a 4000m drop on the right and a 2000m drop on the left, falling either way means certain death. Yet, strangely, you find yourself wanting to lean left as you walk."If we use the analogy of crossing a valley, it's like being on a bridge that's safe to cross if you're not in such a hurry, yet you end up leaning toward the shallower side of the valley as you run. This is precisely the golfer's psychology we should focus on: often, driven by the sheer desire to avoid mistakes, we actively incorporate movements that deviate from the ideal. When this happens, even a "usable, forgiving club" won't produce the ideal ball flight, and a negative mindset seems likely to accumulate.
Furthermore, including the driver, many golfers still strongly believe that progressing like a tightrope walker is their familiar golf. Even on a wider bridge, they diligently maintain a meticulous swing, never neglecting to keep both hands level to maintain balance.


Juicy NEW Model Direction
Starting in 2026, Juicy aims to embark on a new chapter.
We will increase the number of clubs that deliver a truly "gentle" feel.
Using the analogy of crossing a valley, first, we must design clubs that are reliably sturdy, even if just a little, and with a wide path. This creates the "usable, gentle clubs" needed today. Furthermore, if many players tend to lean toward the shallower side of the valley, we will subtly design the path to slope deeper.Or, we could add a safety railing on the deeper side. And instead of an easy downhill bridge, we could subtly start with a gentle slope—providing just the right amount of assist to move forward with confidence. If you swing with your hands level, it should still feel great to run, with performance that makes feedback easy to feel. We aim to gradually develop a series that offers this kind of "ease" attuned to the golfer's mindset, allowing you to dash forward with confidence.