This article is about 【New Irons】!
Just hearing these words is enough to generate excitement.
I am confident that all JUCIE fans share this sentiment.
―― The keyword is 'Reiwa Ikemen' (Handsome Man of the Reiwa Era).
It appears JUCIE is advancing the development of new irons!
As a fan, I can no longer keep silent. I want to share this with everyone!
However, much of the detail remains shrouded in secrecy.
Nevertheless, I was able to glean a small 'keyword' from Mr. Matsuyoshi this time,
and using that as a catalyst, I wish to write a little about what I personally felt and the expectations that have spontaneously grown within me.
First, regarding the current model, the 'tQ Iron'
The tQ Iron is renowned for its exquisite trajectory and the unparalleled sensation when the impact point perfectly aligns with the clubface and shaft axis. I believe few clubs convey such a profound sense of 'capturing the ball squarely on the face'.
Clubs 8-iron and below feature a pure muscle-back design. They offer the joy of ball manipulation, while 7-iron and above consistently propel the ball to significant distances.
The satisfaction of a well-struck shot is exceptional, and the sheer act of hitting them progressively enhances enjoyment.
However, conversely, there is little sense of the club providing significant assistance.
Rather, it's as if the club communicates, 'If you execute properly, I will perform with precision.'
――That is the profound message one perceives from this club.
This characteristic captivates seasoned golfers who have long wielded clubs with expertise.
However, for golfers accustomed to recent clubs replete with 'assist features',
they might dismiss it with a single phrase: 'It looks difficult.'
The narrative unfolds from a single comment by a student golfer
Amidst this, an incident reportedly occurred.
Mr. Matsuyoshi had the opportunity to introduce JUCIE to a student golfer representing Japan.
Mr. Matsuyoshi approached with absolute confidence in the tQ Iron.
However, after hitting a few balls, the student reportedly stated:
“I’m not a fan of this clubhead shape. I prefer clubs that appear easier to hit.”
Mr. Matsuyoshi was reportedly quite taken aback by that remark.
The tQ irons are a legitimate model designed for golfers who have held clubs for many years and feel comfortable with them.
However, in the student's eyes, these irons were "difficult to use.
It is a matter of taste, but at that moment, a switch flipped in Matsuyoshi's mind.
I think it would be better to change the "ease of posture" that the times demand, depending on one's style of play.
New keyword: "2021 handsome men
Thus, a new keyword was born.
It is called "2021 handsome.
In the past, the individuality of each manufacturer was strongly expressed in the face (i.e., the face design at address). Nowadays, the back face design and the brand's overall world view are more influential.
Under such circumstances, JUCIE began to search for the "face of 2021.
What's more, surprisingly, the next model will have two faces within the same iron:
"2021 handsome" and "orthodox"!
Two completely different personalities coexisting in one model.
It is truly amazing to see how easily they go beyond our imagination.
Deep design thinking to the point of perversity
When talking with Mr. Matsuyoshi, his design talk goes deeper and deeper, sometimes to the point of insanity....
Just when you think you finally understand one level, there are three more levels of deep thinking beyond that.
I get the impression that he is a man who is traveling in a world that no one else can enter.
Even so, the man himself is always soft-spoken and always willing to answer any questions you may have in a polite manner.
In an appearance on a program just the other day, he was described by his co-star as "perverted" (laughs).
In this industry, I think that is one of the biggest compliments you can get.
Finally.
The full details of the new irons have not yet been revealed.
However, the key word is "2021 handsome.
It is certain that we are about to create a club that makes you feel "now" the moment you put it in your stance.
What do you feel from these words?
What kind of "face" will JUCIE show us?
As a fan of JUCIE, I look forward to that moment with great anticipation.
Please look forward to further news.