I’ve been using the new cH irons on the course!

Hello, this is tK, the blog manager.
Following the release of information about the new cH Irons, they are now on sale.
Some of you may have already read the articles from the media launch event.
By the way, Mr. Matsuyoshi gave various explanations during the event, and I must say, his talks are always fascinating no matter how many times I hear them.
Even the media representatives, who were listening with some reserve at first, were completely engrossed by the middle of the presentation.
Some of you may have already tried them out or even used them in play. I’m sure those of you who have have your own unique impressions.

Since I’ve actually used these irons on the course, I’d like to focus on how they performed out there and give you a thorough impression of the cH irons.
I’m sure Mr. Matsuyoshi will continue to share plenty of details about the design and other technical aspects, so as usual, I’ll be sharing my personal experience from a user’s perspective.


On the course, it always exceeds expectations more than on the driving range.
Last time, I shared my impressions from testing it on the driving range; this time, I’ll share my experience using it on the course.
By the way, while this applies to all previous JUCIE models as well, I feel that JUCIE performs significantly better—both in terms of feel and results—when used on the course, on the grass, with course balls.

I guess it goes without saying since you’re using them on the course, but don’t you find that this happens surprisingly often?
You might think, “Oh, this might be good” at the driving range, but when you take it out to the course
you end up going, “Huh…?” Even though you took it out with high hopes, that feeling of disappointment is just too much.

By the way, among the JUCIE clubs, the tT Wedge’s S Sole is the one that completely transforms the feel when you hit it on the grass. It’s the perfect example of this.
To be honest, you can hardly tell how good it is on the mats at the driving range…
But when you hit it on the grass,
it changes so much that you’ll think, “Wait, this is a totally different club!”
I’m absolutely head over heels for the S Sole.

If there are any S-Sole users reading this, I think you’ll probably get the idea.


The cH irons also really shine on the green
And while there isn’t quite the same gap as with the S sole, these cH irons also really showed their true potential on the green.

First, when addressing the ball.
Compared to the tQ irons, these are significantly larger, and I think they feel substantial even when compared to other manufacturers’ models, including those with composite heads.
Yet, strangely enough, I got used to them almost immediately.
I wonder if this is due to the ingenuity of their meticulous design, or if this is simply the ideal size for a tour-level setup.
If anything, the distinctive protrusion at the toe gives me a tremendous sense of security.

As for the feel of the swing, there’s a distinct sensation of swinging a large clubface.
This was even more apparent on the course than it was at the driving range.

And the feel at impact is linked to this, giving you a sensation similar to striking the ball with the entire face of the club.
This is where it differs significantly from the tQ irons,
If the tQ offers the thrill of a “point” when you make solid contact,
the cH provides the comfort of a racket that makes contact with a “surface.”
That’s how you can really feel the difference in their character.


The ball flight and distance are really nice, and it just flies.
The way the ball flies and the distance it achieves gave me the same impression I had when I tried them at the driving range.
Compared to my previous irons, the ball launches a little lower and then glides forward with spin.
Distance varies by club, but generally, I was hitting about 10 yards farther.
I don’t think it’s necessarily better just to hit the ball as far as possible, but it’s really a relief when it simply flies well.


Because of its high moment of inertia, one of the defining characteristics of the
cH irons is its high moment of inertia.
Perhaps due to this, there were several instances where, if I started the downswing with a slight sweeping motion that caused the clubface to open, the ball tended to drift right.
I feel that this club’s performance isn’t well-suited to a swing where the clubface remains open during the backswing or downswing.
On the flip side, maybe that’s just the modern way to use this club.
If I swing with the feeling that the position I set up during the takeaway simply returns to its original state, the club responds very naturally.
In my case, just by being slightly more conscious of how I bring the club down right before impact, my game improved dramatically.
Furthermore, when I tried swinging my driver shot with that same mindset, even my driver improved! Thank you, cH irons... lol.


A problem arose
Since I wanted to compare them with the tQ irons that day, I tried using the tQ irons partway through.
The cH irons feel so comfortable to use that
I thought, “I might not be able to hit anything but the cH irons anymore…?” But I was wrong.

The feeling of hitting the sweet spot on the tQ irons, the solid feedback from the ball in my hands, and how easy the clubhead is to swing.
I don’t know why… even though I was using these irons just the other day, I already miss them so much…
Using the cH irons really highlighted the difference in character compared to the tQ irons, and it made me appreciate the tQ irons all over again.
I guess people really do get used to luxury.

So, what should I do? I want to use both...
I can’t exactly pack two sets of irons in my golf bag...


In conclusion,
I feel that the cH irons have broadened their target audience significantly.
There’s no doubt that this is a model that a wide range of players will enjoy using.
Its performance will likely vary considerably depending on the shaft you choose.
I’d like to come up with a way to gather your feedback someday.

The Sentiments Behind the "Reiwa" Heartthrobs

Thank you for your patience. In April 2026, we finally began shipping the cH Irons.
Until now, whenever we asked AI about the new model, the only response we received was something like, “There have been hints on the manufacturer’s social media, so it will likely be announced soon…” We are delighted to finally be able to share the detailed specifications and our vision behind this product with you all.


"True Ease of Play" Adopted Immediately by Pros
We are delighted to report that the cH irons have already been put to the test on the professional tour.
Experienced players active on both the Regular and Senior Tours highly praised this performance and immediately adopted it as a weapon in their game. Amidst a flood of "tour models in name only" with no track record and clubs touting "forgiveness" with little basis, we were able to quickly prove the concept of a "forgiving club that even pros can use"—a goal we set out to achieve from scratch—which gave us a slight sense of relief.


A Sense of Discomfort with "Evaluation Criteria" That Have Remained Unchanged for Nearly 20 Years
Why did we choose "Reiwa's Handsome Guy" as the theme for the cH irons?
The reason lies in our desire to challenge the recent evaluation criteria for golf clubs.
Currently, a club’s “good looks” are often defined by the design of its back face.Of course, the shape of the face at address is also important, but I felt that the shapes favored by so-called “advanced players” hadn’t evolved much over the past 20 years. As a result, comments like “It has a nice look” have increasingly come to refer to the back face.
We believe that the “impression at address” is extremely important. That is why, on our official website, we feature images of all club heads (at address) rather than just the representative models.


Do Golfers of a New Era Need Traditional Standards?
In the wake of the COVID-19 pandemic, the golf world has seen an influx of new players. Even in my own circle, I’ve been getting more and more requests from friends and younger colleagues for advice on choosing their first set of clubs.
This has led me to wonder: “Is it really necessary to impose the standards of ‘coolness’ that traditional golfers have long revered on today’s players?”Specifically, regarding that “stylish” look when addressing the ball, I’ve come to strongly question whether the face shapes favored by masters of swing-through face control and impact point control are truly the best options for people who start with large drivers and practice by referencing the latest golf swings on social media.


"The 'Reiwa-Era Heartthrob'"
When we focused on the face shape as a performance feature for golfers adopting a new swing, our vision expanded rapidly.What constitutes a new kind of coolness befitting the modern era? The keyword that came to mind was “The Handsome Man of the Reiwa Era.”
When I delved deeper into this phrase, I found it aligned surprisingly well with the core of my design philosophy.
Summarizing the elements of “The Handsome Man of the Reiwa Era” as defined by AI:

A sense of cleanliness and reassurance: A clean, refined image that does not feel intimidating.

A commitment to substance: Choosing high-quality materials and items that suit oneself, rather than being swayed by trends.

Smart versatility: Focusing on personal goals without comparing oneself to others or trying to be something one isn’t.

This “clean, unassuming yet strong-willed” demeanor was precisely the ideal we wanted to embody in our new irons.


Reflecting on the Cambrian Period of Golf Clubs
Once the concept was finalized, the next step was to examine specific face shapes. At the same time, since it is essential to increase the moment of inertia so that the swing used to master high-MOI drivers—a current trend—can also be applied to irons, it was also important to maintain a size that remains usable even on challenging courses. Therefore, we revisited and studied past models that came close to achieving such performance.We found the most valuable lessons in models from the late 1980s through the 1990s, when manufacturers were competing with a wide variety of designs. This era could truly be called the Cambrian Explosion of golf clubs.From carbon-faced irons and hollow carbon composite irons to models crafted from rare metals no longer used today, these uniquely shaped clubs—designed before the era of digital modeling and prioritizing “the player’s feel”—were packed with perspectives and remarkable wisdom that have since been lost. I found myself thinking how much fun it would have been to develop models from that era using today’s design skills.


Bringing Endangered Species into the Mainstream
Why did such a thriving and distinctive golf club disappear? There appear to be several contributing factors: the economic downturn, major changes in golf balls, a decline in new golfers, and the evolution of drivers, among others. Amidst these challenges, what specific performance characteristics did we reference for the cH irons, and how did we refine them into the "Reiwa Model"?
We will share the specific background and process in our next update.