Date: January 20, 2026

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Latest Updates on the New Irons

Hello, this is tK, the blog manager.
This blog post is a follow-up on JUCIE's new irons.
We've been getting some questions from readers of the previous article, like:
"What exactly is a Reiwa Handsome Guy!?"
...Yes. It couldn't possibly end there.
After that, I kept making little reconnaissance trips to Mr. Matsuyoshi to gather "bits of information" bit by bit.
This time too, I'll share only what I've been permitted to disclose as a follow-up update.

"Reiwa Handsome" and "Traditional Style"
What really catches my attention, though...
As mentioned last time, the upcoming new JUCIE irons will feature:
• Traditional Style
• Reiwa Handsome
Models embodying these two distinct directions will coexist.
Now, here's the main point.
Honestly, I can't help but be intrigued by "Reiwa Handsome."
Truthfully, when I first heard that term, I thought, "Uh, yeah..."(laugh).

But the more I heard about it, the more I realized this wasn't just a catchy name—
—it was a project with a truly ambitious goal.

The evolution of irons has "milestone models"
The term "game changer," which carries significant ambition, emerged during our conversation with Mr. Matsuyoshi.

Looking back at the history of irons,
it seems there have been several models that marked a turning point.
Which manufacturers shifted to what philosophy, and when?
Those who have enjoyed clubs for a long time
probably understand this much more intuitively than someone like me.

And "Reiwa Ikemen" is being developed with the aim of becoming the next game-changer in the Reiwa era, building on that legacy.
...It sounds simple enough, but it's actually quite remarkable, isn't it?

Technical Fragments
One specific example mentioned was the moment of inertia value.
Despite being a one-piece soft iron forged club,
• The moment of inertia for the 7-iron is approximately 2800 g·cm² (among the largest for soft iron head sizes)
Anyone who immediately understands the significance of this number alone must be someone with a truly deep passion for the craft.

In recent years, advances in 3D scanning technology have made it possible to replicate shapes.
After JUCIE's release, various manufacturers have been copying Mr. Matsuyoshi's designs.
Honestly, if it's just the shape, they'll imitate it right away.

But according to Mr. Matsuyoshi,
• Achieving the "look" of a modern handsome man
• Maintaining the same center of gravity design continued from the tQ iron
Even if the shape can be imitated, he states that imitation while achieving both of these is nearly impossible.

This area has a unique feel that's exclusive to JUCIE, which is incredibly gratifying for fans.
The shape is a cavity back.
However, I sensed a slightly different nuance compared to what's commonly called a "forgiving cavity."

Personally, the most surprising thing was the "loft settings."
And,
The thing that made me go "Huh?" the most this time was the loft settings.
• Reiwa Handsome: 31° on the 7-iron
• Orthodox: 29° on the 7-iron
I had completely imagined the opposite.
Apparently, considering how the clubs are loaded and the image of players using them on tour, this setting naturally follows.In other words, these two models aren't just:
• Different looks
• Different characters
They also have distinctly different "intended striking styles."
While appearance is certainly one entry point, ultimately the model choice comes down to "how you want to strike the ball."
This approach feels similar to how you choose a wedge sole.

Game changers are met with skepticism at first.
Mr. Matsuyoshi's offhand remark left a lasting impression.


Game-changing models are never immediately accepted in any era.
But before you know it, they become "the norm."
"Reiwa Handsome Guys" will likely spark debate. But that's fine.
That's the kind of project JUCIE is.
Mr. Matsuyoshi, who spoke these words, had a subtly amused look on his face.

Development Progress
The demo head was originally scheduled to arrive around the end of last year,
but the machining process is quite complex, and they haven't yet reached a final form they're satisfied with.
The more I hear about it, the more I just keep thinking, "I want to see it soon!" "I want to hit it soon!!"
Honestly, I came home feeling restless.
That said, there's also the expectation that I'll likely get to touch the real thing before too long,
so this excitement looks set to continue a little longer.

We'll bring you further updates.
While we haven't uncovered the full picture this time either, the outline is gradually becoming clearer.
We'll deliver more updates as soon as new information becomes available.
Next time, we may be able to delve a bit deeper.
We appreciate your continued support.

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Beyond the "Easy-to-Use Club" - Part 2

As we enter 2026, I'd like to once again simply write down my thoughts behind Juicy's products and my goals for the future, continuing from last time.


We've released wedges with professional-level performance since our first model, and numerous pro golfers use them, winning multiple tournaments. It gives the impression, "Well, it's a pro model after all." However, the philosophy and dedication behind my design approach is slightly different. I'd like to explain this by comparing it to automotive performance.

What matters is high basic performance.

Cars and golf clubs are often grouped into broad categories, and in my view, sports cars feel like pro models while family cars feel like amateur models. Furthermore, working with tour pros gives the impression of serious racing participation, like a factory team. It feels like racing with cars that can't even be driven on public roads. That makes sports cars seem cool but unmanageable. You might even think pro models aren't actively chosen because they aren't driven fast in the first place.
But Juicy's models are a bit different. Think of them like rally cars competing in races based on production vehicles or in WRC. The key is that the base car is thoroughly engineered to be comfortable and enjoyable for everyday driving, while also possessing high fundamental performance that allows it to become incredibly fast through tuning and the driver's skill. Think of cars like the R32 GT-R, the first-generation Impreza, the Swift Sport, or the current Yaris.
Juicy clubs are designed with a deep awareness that, when paired with the right shaft and assembly method, they deliver comfortable performance even for the average golfer. Therefore, we want you to choose not because a pro model is difficult, but because your model is easy to use.
However, achieving this performance requires not only being a design professional, but also ensuring the fundamental performance is something professionals can recognize through tuning and use. Therefore, we will continue our works team activities diligently, constantly refining ourselves alongside professional golfers playing at the cutting edge, striving to keep creating clubs that bring joy to as many golfers as possible.

Is a car only good for its intended purpose?
Cars aren't just categorized by how fast they can go—they're also grouped by off-road capability, passenger and cargo capacity, fuel efficiency, and other specific goals. Within that framework, Juicy's core philosophy is to "aim for rally cars with high fundamental performance." Yet we constantly ask: Is a car only good for going fast?
About 25 years ago, I drove a compact sports car with a 1600cc engine producing 180 horsepower. Its power-to-displacement ratio set records for its time, and it featured 4WD and a manual transmission. However, due to the hassle of daily use, I switched to a compact SUV with three doors—something extremely rare back then.That car was marketed as a youth-oriented vehicle inspired by snowboarders, but I heard it sold particularly well to seniors.
The reason it was chosen seems to be that, back then, the term "SUV" wasn't yet established, and it fell into the category of vehicles prioritizing off-road capability, like cross-country vehicles. However, its ease of entry and exit, the high eye point, and the ease of driving over small bumps without worry were apparently more appreciated by the senior demographic. I truly believe the number of seniors driving compact SUVs has increased significantly now.


Clubs born from the field, creating new needs Something similar occasionally happens with golf clubs too. To give a recent example, one manufacturer released a model positioned as a club between a utility and a fairway wood.Upon actually checking its center of gravity performance, it appeared to me that while the ball flight was fairway wood-like, the swing feel was expected to be closer to an iron than a fairway wood. I felt it would be ideal for users who prefer iron-type UTs and desire a bit more spin.The result was fascinating: it increasingly got used that way, and with each model change, its specs shifted closer to an iron.
Just as compact SUVs evolved from being praised for qualities beyond their original purpose, golf clubs too can become new standards if their actual performance delivers what golfers seek—regardless of category.Furthermore, we want to firmly develop clubs that aren't specialized for a category, but instead offer a balanced ease of use – clubs with "performance that simply makes playing golf enjoyable." We also believe wedges and UTs still have significant potential for evolution and change. Therefore, we want to pursue even more, with a field-first approach, what kind of clubs actual golfers need.
We are considering various new initiatives to firmly capture such needs, so please look forward to them.