Hello everyone. I am Muneyuki Matsuyoshi, a.k.a. Juicy MATSU, the president of Juicy Corporation.
As some of you may know, since September 2019, I have been writing quite maniac contents on my Facebook account under the name of Juicy Matsu about the performance of golf clubs and the daily thoughts of the designer, etc. From now on, I will move to this place to transmit a variety of information. I will be moving to this location in the future and will be posting a variety of information.
Never cut corners on ideas
In this first installment, I would like to explain once again my thoughts on the founding of Juicy Corporation.
I started my career in the golf industry at a golf club design company, which is quite unique in the world. The founder of the company, my mentor, was a pioneer in the evaluation and design of golf clubs by quantifying club performance based on the center of gravity, something that seems rather commonplace today. Because of this start, naturally I am good at creating club performance by designing the center of gravity, but there is a thought that I value more than that, and that is a phrase that was written in a casual e-mail exchange with my mentor: "Never cut corners in your thinking. The longer one's career goes on, the more one tends to do the same kind of work, solve it with experience, and do safe work with no failures. Especially when we get a good success experience, we are afraid to get out of it, and it becomes like a routine pattern. At such times, we should remember these words, even about trivial things, and always ask ourselves as a developer, "Is this method a good choice now? I always go back to the time when I first thought about the method and keep thinking about a better choice.
New performance that fits you
A major decision in this line of thinking was to launch Juicy Corporation. While I had learned the design philosophy of continuing to develop golf clubs with unprecedented performance, I was bothered by the fact that the golf industry as a whole, not just our own company, had somehow become an environment that demanded the development of safe clubs that fit the cycle of economic activity.
Through marketing and by listening to the voices of golfers, we have been able to incorporate their ideas of "what kind of clubs they want" and "similar performance to that manufacturer's clubs" into the development process and respond to their requests with sincerity. Development that responds with sincerity. It is natural for a profit-seeking company to make plans with a firm awareness of sales, and there is nothing wrong with that. However, the golf club design that I have cultivated has been to design golf clubs as a tool, not as a product, to make what was not possible possible possible possible. We established Juicy Corporation with the thought that by doing so, we could contribute to the evolution and development of golf clubs, even if only a little.
We hope that our customers will be surprised to find clubs that they never thought existed, that are unlike any other clubs, and that when they use them, they will realize that they have found the right performance for them. I would like to continue to create golf clubs that are filled with unknown excitement, so that when you use them, you will think that this is the right performance for you.
Not a difficult model, but a model that makes it easy to hit good shots.
When I started the Juicy brand, I initially wanted to step away from wedge design for a bit. I have designed more than 30 models of wedges alone, and have created hundreds of wedges by number. Even the face shape has never been the same for all of them, and I have always drawn the wedges from scratch in 3D space. The accumulation of these designs sometimes felt heavy, and we wondered if the performance we had pursued had really been useful to golfers. I was asking myself, "Has the performance I have been pursuing really been useful to golfers? Just then, professional golfers who have been our customers for many years told us that it would be very difficult for them to lose the wedges they wanted to use. We received many requests from them, "Can you somehow make a new one? We have received many requests from them. Furthermore, due to changes in balls, course settings, and club settings, we received requests for wedges that make it easier to hit better shots, and these requests varied from pro to pro and were surprisingly common. We then considered whether there was a way to respond to each professional's request in a detailed and precise manner from a zero-based approach, and to do so immediately, anytime, any number of times, and the result was the "tT wedge. By using the machining method, which was rare except for putters at the time, we were able to supply a variety of models precisely and repeatedly, and professional golfers came to trust us even more than before. This is how the tT wedge was born as a personal model wedge for professional golfers, but since all of their demands are not "difficult" but rather a club that allows them to hit the shots they want more easily and without making mistakes, the tT wedge is not a difficult model. The tT wedge is not a difficult model at all, but rather a club that allows you to hit the shots you want more easily and without making mistakes.